The Mcflipping point Opinion Money Marketing
Someone once described gathering IFAs to speak as one as being akin to "herding cats".
I have tried to imagine a more difficult creature to "herd", how about sharks? No, Mike says you can use a piece of bleeding meat to gather them, how about slugs? No, Mike says you can use some lettuce... what can you use to gather IFAs?
Well, some like commission, some like fees, some like exams, some like blogs...
More than anything else they like to express their version of what is right or wrong, whether they are right or wrong, because they are always right!
Can you tell me whether your vision of the future and what the FSA is trying to achieve is what the man on the Clapham Omnibus wants, or needs?
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